68th Annual Christmas Parade & Festival

2023 Title Sponsor: Niagara Bottling

The annual Christmas Parade and Festival takes place the second Saturday of December each year. This year's theme is "A Royal Christmas". The parade will begin at Beverly D. Humphrey Tiger Stadium and travel south on Dallas Avenue (SH342) to Historic Town Square. Line up is from 11:00 a.m. to 12:30 p.m. The parade will begin promptly at 1:00 p.m. The festival, pictures with Santa, activities, games and more begins immediately following the parade at Historic Town Square.